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Asset Management, APAC Product Marketing Senior Manager – Vice President

Req #: 180003845
Location: Hong Kong, , HK
Job Category: Asset Management
Potential Referral Amount: 40000 Hong Kong Dollar (HKD)
Company Description
JPMorgan Asset Management is a global industry leader with over $1.7 trillion of assets under management, $8 billion in annual revenues, and 14,000 employees. The business serves all client segments (institutional, retail, and high net worth) and invests in all asset classes. We have over 160 alpha strategies and are a leading manager in alternative assets including real estate, private equity/venture capital, and hedge fund strategies.
Global Asset Management (AM) is a leading investment manager of choice for institutions, financial intermediaries and individual investors, worldwide. With a heritage of more than two centuries, a broad range of core and alternative strategies, and investment professionals operating in every major world market, we offer investment experience and insight that few other firms can match.
Job Description
Global Product Marketing is responsible for creating an industry-leading product marketing experience across all client touch points, media, global regions and distribution channels.
The APAC Product Marketing Manager will be responsible for leading all asset class product marketing strategy for the APAC Fund and Institutional markets in the design, development and delivery of best practices in four distinct areas:
  • Building and driving adoption of our industry-leading “standard” product experience
  • Assuring the integration of strategic positioning with effective marketing solutions and sophisticated publishing and digital delivery.
  • Helping to build strong senior level relationships across the organization to support and standardize channel-specific initiatives
  • Collaboration with various teams to enhance often large, cross-platform marketing campaigns designed to increase awareness and drive business development aligned with core strategies.
Together, these functions require marketing acumen, a thorough understanding of the intersection of marketing, business strategy, investments and technology and the ability to help deliver both strategic change and tactical results.
The Senior APAC Product Marketing Manager will play a critical role in defining, delivering and evolving the mission of Product Marketing. Key responsibilities include:
  • Help establish Product Marketing a strategic partner and a world class team
  • Act as one of the primary value-add points of contact to global investment heads to drive product marketing strategy
  • Create and effectively update highly impactful global product messaging
  • Partner across marketing to support our APAC regional distribution efforts
  • Partner with the country marketing leaders to design high profile, creative and innovative product marketing campaigns that deliver bottom-line results
  • Influence and work effectively with a wide range of stakeholders
  • Continue the enhancement of standard product collateral, and drive cross pollination of strategic approach across sales and communications channels.
Qualifications include:
  • BA or BS degree required, MBA preferred
  • Minimum of 10 years of marketing experience and a demonstrated track record of success and increased responsibilities
  • Strong knowledge of funds and/or Institutional investment marketing
  • Deep product knowledge across asset classes
  • Prior experience liaising with related functions, including regulatory and compliance, brand and  digital marketing
  • Ability to build relationships and influence across a large, matrixed organization
  • Strong project management and good editorial skills – able to manage multiple priorities, communicate progress and effectively track deliverables to completion
  • Demonstrated ability to work both independently and as part of a collaborative team
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