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Asset Management, European ETF Marketing Manager, VP/ED

Req #: 180000418
Location: London, ENG, UK
Job Category: Marketing/Communications
Potential Referral Amount: 3500 Pound Sterling (GBP)

Grade:                                 Vice President/Executive Director

 

Primary purpose:       To implement the ETF Marketing strategy across Europe and assist with the on-going development and growth of the ETF business

 

 

J.P. Morgan Asset Management, with client assets of $2.4 trillion, is a global leader in investment and wealth management. Its clients include institutions, high-net-worth individuals and retail investors in every major market throughout the world. The division offers investment management across all major asset classes including equities, fixed income, alternatives, multi-asset and money market funds. For individual investors, the business also provides retirement products and services, brokerage and banking services including trusts and estates, loans, mortgages and deposits.

 

J.P. Morgan Asset Management has had an ETF offering in the US for four years and late in 2017 it launched its International ETF Business, managed out of London.  Through 2018 and beyond J.P Morgan intends to significantly expand its ETF offering in Europe with an on-going launch strategy and a market leading distribution capability.

 

Based in London, this senior Marketing role will be involved in the development and implementation of an integrated Marketing strategy across Pan-Europe, co-ordinating with and utilising the capabilities of the local Marketing teams as well as the specialist Marketing teams based in London.  J.P. Morgan has a very well developed distribution organisation across Europe and it will be an essential part of this role to utilise and co-ordinate across that exiting infrastructure, whilst innovating, evolving and refining the Sales and Marketing offering for the ETF business.

 

The successful candidate for this role will demonstrate a good understanding of all elements of the marketing mix, and have had experience delivering fully integrated acquisition based campaigns. The Marketing mix will be extensive ranging from large 121 events to broad targeted digital activity and so we seek an ambitious, confident and experienced individual that is keen to gain the valuable experience and progression opportunities that a large organisation like JPMAM provides.  You should relish both the opportunity and challenge of joining a dynamic and hard-working team that is building a new business within an established market leader in the field of investment management. 

 

Main responsibilities:

 

  • To assist in the development, implementation and reporting of the European marketing plans for ETFs through managing the delivery of campaign based and business as usual activity.
  • To co-ordinate Sales & Marketing activity across Pan-Europe utilising local and specialist central Marketing teams and the Sales organisation.
  • To work closely with the Sales organisation to ensure that planned activity supports sales efforts, is communicated effectively and in a timely manner.
  • To work with team members, internal and external agencies and relevant business areas to produce promotional and support activities integrated across the full marketing mix including e-commerce activities, on and offline advertising, emails, events, collateral production etc.
  • To develop leads for the Sales Team and ensure that effective follow-up to activity is deployed and reported on appropriately.
  • To analyse marketing activity and identify effective measures to evaluate the impact and ROI with recommendations for future activity.
  • To ensure that communication processes and content adhere to company/industry standards and compliance regulations via an electronic workflow management system.
  • To liaise with marketing colleagues and stakeholders to ensure best execution, consistency and adherence to corporate and brand guidelines.
  • To undertake regular reviews and any required updates of all marketing collateral and assets to ensure they are consistent, relevant, compliant and up-to-date.
  • To assist in the processing and accounting of marketing budget/invoices/purchase ledger etc

 

Attributes:

 

  • Must be a Team player with a passion for Marketing
  • Pro-active with the ability to multi-task
  • Confident – not afraid to push back
  • Adaptive personal skills
  • A “can-do” positive attitude
  • Motivated self-starter
  • Professional
  • Excellent communication skills
  • Highly organised and methodical
  • Ability to influence
  • Client-focused
  • Balance attention to detail with bigger picture
  • Ability to prioritise as well as cope with and manage change
  • A ‘right first time’ attitude

Experience and skills:

 

  • Comprehensive marketing experience with track record of developing and delivering fully integrated marketing campaigns successfully.  Ideally has a good understanding of Exchange Traded Funds and the European Wholesale distribution market.
  • Can demonstrate examples of developing campaigns which involve all elements of the marketing mix and confidence in business planning through to implementation and evaluation.
  • Experience in asset management / financial services is desirable.
  • Familiarity with working in a complex matrix structure, and bringing together various parts of business together to drive forward a common agenda is essential.
  • Ability to manage multiple relationships, both within marketing team, and with internal clients, is critical to success of the role.
  • Degree / Marketing qualifications - desirable but not essential.
  • Good PC skills and knowledge of Microsoft applications essential.
  • Basic copy writing skills and an eye for detail.
  • Must be numerate and possess good analysis skills with the ability to interrogate data

 

 

JPMorgan Chase & Co. offers an exceptional benefits program and a highly competitive compensation package.

 

JPMorgan Chase & Co. is an Equal Opportunity Employer.

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