Apply Now    

Card Services - Marketing Manager, VP Ultimate Rewards Personalization Strategy

Req #: 170105565
Location: Wilmington, DE, US
Job Category: Marketing/Communications
Potential Referral Amount: 0 US Dollar (USD)
Chase Card Services is a key contributor to the JPMorgan Chase product platform, playing an integral role in the firm's powerful banking franchise. Today's card industry is complex, and Chase Card Services has almost 91 million open credit-card accounts and more than $136 billion in
managed loans. Chase continues to innovate, launching new products and services, such as Blueprint, Chase Sapphire and Ink from Chase, and earning a market leadership position in building loyalty and reward programs. Chase also offers credit card programs with many of the world's best brands. Through its merchant acquiring business, Chase Merchant Solutions is one of the leading
processors of credit card payments.
 
The Chase Ultimate Rewards® team seeks a self-motivated person who has the combination of marketing, analytical, and communication skills to enable Chase to deliver the highly personalized, real time experiences that customers increasingly expect.
 
The role will lead the strategy and implementation of the Ultimate Rewards digital marketing plans and personalization initiative to engage the 20+ million Sapphire, Freedom and Ink cardmembers designed to increase engagement and profitability of these cardmembers. Chase is seeking a highly effective and innovative Personalization Product Manger to lead development of and manage digital targeting, personalization and recommendation products across different digital channels. 
 
The ideal candidate will have experience in delivering personalization and recommendation platforms at scale, leveraging advanced data science and analytics. For example, you have successfully delivered data platforms that recommend display ads or personalize video ads at a cookie level or perhaps you have built apps that recommend merchant offers based on real-time user context.
 
Focus Areas:
•    Deliver personalization at scale in close collaboration with Chase partners
•    Increase customer engagement with Ultimate Rewards and Chase Branded Cards
•     Maintain a test & learn approach to optimize redemption mix and engage customers
 We’re looking for a collaborative teammate who is inspired to deliver the best in class experience for our customers and lead within a matrixed organization.
 
Responsibilites:
  • Successfully deliver a digital experience that meets or exceeds customer expectations and business goals
  • Monitor customer feedback for trends, issues and opportunities to improve the customer experience
  • Work closely with Loyalty Solutions to ensure proper governance and controls are in place for new initiatives
  • Demonstrate thought leadership and have the ability to articulate the vision of the Loyalty team in meetings with internal and external stakeholders
  • Lead vendors, customer experience and development teams to deliver a best in class experience
  • Constantly identify and drive process improvements with our agency, vendors, and Chase teams to make it easier to get enhancements in market
 
  • 4+ years of Digital Product, Strategy, Planning and Design with additional experience in Loyalty, Marketing or Product Management experience preferred
  • Demonstrated ability to lead and influence cross-functional internal and external teams and agency partners
  • Problem solver with project management skills and the ability to prioritize and manage multiple priorities
  • Analytical thinker with ability to interpret results and site metrics to drive change
  • Strong communication and presentation skills
  • Unafraid to be thrown into new projects that will stretch your skills
  • BA/BS degree or equivalent experience required
Apply Now    

Join our Talent Community

Not ready to apply? Leave your information with us and we will keep you up to date with new career opportunities.

Things to note

Sign in to our application system to continue your job search or update your profile.

Current employees sign in here. Contractors sign in here.

Any information you provide is confidential and will only be viewed by our recruiters in an effort to fill open positions. In addition, the information you provide is subject to our privacy policy practices.

Please note that J.P. Morgan will not accept unsolicited approaches or speculative CVs, nor will J.P. Morgan be responsible for any related fees, from Third Party Firms who are not preferred suppliers.

The firm invites all interested and qualified candidates to apply for employment opportunities.

Need disability related assistance?

If you are a US or Canadian applicant with a disability who is unable to use our online tools to search and apply for jobs, please click here.

Important links

Click here to view the "EEO is the Law" poster.

Click here to view the "EEO is the Law" supplemental poster.

Click here to view our U.S. Pay Transparency Policy.

JPMorgan Chase is an equal opportunity and affirmative action employer Disability/Veteran.