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General Manager – Segment One – Student Strategy

Req #: 170097868
Location: Columbus, OH, US
Job Category: Operations
Potential Referral Amount: 0 US Dollar (USD)

General Manager – Segment One – Student Strategy


Chase is investing in our people, products and technology to help us build the strongest customer relationships in the industry.  Consumer Bank 2.0 is the next step in our journey and will help us better serve clients today and 10 years from now.  We are on a path to fundamentally change how our customers interact with us, from sales to service and relationship management. We are reimagining what it means to have a relationship with Chase, and improving our ability to deliver real solutions to our customers’ financial needs in a delightful, proactive way. By continuing to focus on innovation and enhancing/simplifying the experience we offer our clients, we will put ourselves in position to maintain and even strengthen our industry-leading position for years to come.

The Segment One team is looking for an experienced General Manager (GM) to lead the Student segment, which focuses on refining our approach to attracting millennial college students as customers.  The GM will report to the Head of Community & Business Development and take the lead on defining the overall strategy for this segment, and understand the needs of this segment to build a differentiated, innovative experience that appeals to next-gen customers.  The GM will be responsible for driving growth and acquisition of new college student customers, as well as marketing initiatives to deepen existing college student relationships.  The ideal candidate will understand the current millennial college student landscape to deliver an outstanding customer experience via omni channel capabilities.



-Develop and execute a business strategy that includes identification and assessment of target market, consumer needs and product solutions; along with plans to sustain and build the business

-Work closely with  a cross functional team including design and digital technology teams to define industry leading product positioning and branding and customer experiences for this demographic

-Track and analyze appropriate metrics compared to internal and external benchmarks

-Provide expertise on trade off opportunities including risk/controls

-Push the thinking on innovative features that cut across product, marketing and servicing


10+ years of Consumer Marketing experience

Proven general management and leadership experience, possesses strength in areas of marketing strategy and operational control & execution

Strategic thinker with a passion for creativity and innovation

Proven ability promoting a strong control environment by adhering to risk/control expectations, procedures and processes

Collaborates well in a highly matrixed organization and ambiguous environment

Comfortable presenting recommendations to senior management and capable of influencing multiple stakeholders

Bachelor’s degree required, MBA preferred

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