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Asset Management, Global Liquidity Marketing Manager Americas, Associate / Vice President

Req #: 170085057
Location: New York, NY, US
Job Category: Asset Management
Potential Referral Amount: 0 US Dollar (USD)
The Role:
The marketing manager will lead and partner with marketing directors, sales, product specialists, finance and business management, internal writers, designers, brand, digital, freelance designers/writers, agencies, and compliance to help develop and implement effective marketing strategy, value-added content, and campaign initiatives which are aligned with the overall Global Liquidity business objectives to help build brand awareness and grow the business. 
He/she will work on marketing campaigns, both regionally and globally, including elements of online and print advertising, web design, social media, collateral, conference calls / webcasts, events, sponsorships, direct marketing, digital communications, PR, market research, and thought leadership which demonstrate our value proposition to clients and prospects across various segments. Must be hands-on throughout the planning and execution process and be able to multi-task across several marketing projects.
Core Competencies
  • Strategic thinking - develop impactful strategic marketing plan aligned with Global Liquidity business priorities
  • Budget management - building and delivering the plan to a budget; being as efficient and streamlined as possible
  • Insight - ability to understand the unique needs of client advisors and their clients
  • Innovation - identify opportunities to develop unique, competitive programs and deliver models for exceptional client experience for all key client and prospect touch points
  • Relationships - build strong relationships with global marketing, sales and investment professionals and collaborate with internal partners
  • Execution/delivery - the ability to develop credibility and trust through consistent delivery of quality outcomes across a matrix within and beyond marketing
  • Measurement and reporting - quantifying the success of marketing campaigns; ability to identify areas for evaluation, establish standard measurement processes, synthesize data and present marketing intelligence and opportunities for improving effectiveness of marketing program
  • Education - bachelor’s degree or higher, preferably in marketing
  • Experience - 3+ years marketing communications experience in financial services or related industry
  • Product knowledge - understanding of distribution and liquidity product knowledge preferred
  • Marketing expertise - ability to deliver traditional and digital marketing solutions in collaboration with internal and external partners and resources
  • Project management - excellent attention to detail, solid organization skills and the ability to accurately manage large volumes of information from multiple sources
  • Communication ability - grammatical expertise; outstanding written and verbal communication skills; ability to proofread
  • Capacity to multi task - the ability to pivot constantly and efficiently from one initiative to another in a fast-paced environment
  • Risk and Control - capacity to construct and adhere to efficient processes; desire to revisit processes routinely in the interest of ongoing enhancement
  • Proficiencies - solid competency in Microsoft applications including Word, PowerPoint and Excel
  • An effective team player - able to work in independently, or part of a team, with people of all levels
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