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Card Services - VP Marketing

Req #: 170080682
Location: Wilmington, DE, US
Job Category: Marketing/Communications
Potential Referral Amount: 0 US Dollar (USD)

Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $2.5 trillion and operations worldwide. Chase serves nearly half of America’s households with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: 5,300 branches, 16,000 ATMs, mobile, online and by phone.   For more information, go to Chase.com.

The VP, of Marketing will lead the strategy and execution for acquiring new credit card customers and/or driving engagement and loyalty from existing credit card customers.
The role will be responsible for the day to day relationship with both internal and external partners, oversee product and benefit management as well as offer strategy to optimize.  Specifically the VP of Marketing may include responsibility to:
 
  • Develop and lead an integrated, multi-channel marketing plan designed to attract new customers and deepen engagement
  • Execute and oversee all aspects of internal marketing campaigns including business case, creative development, internal approvals and campaign analysis
  • Manage marketing drive calendar and marketing budget
  • Ensure execution of marketing initiatives in multiple channels including online, mobile, email, direct mail, etc. 
  • Partner with internal Centers Of Excellence and/or external partners and vendors to define go-to market strategy, program execution, analytics, forecasting, new ideas and competitive benchmarking and best practices
  • Responsible for reporting, tracking and analyzing acquisition and portfolio marketing programs with the ability to incorporate learning and drive change
  • Broad based marketing expertise with 5-10 years in progressive marketing roles and  3+ years experience in credit card industry
  • Strong analytical skills with ability to interpret results and drive change
  • Excellent interpersonal, team management and relationship management skills with a strong ability to influence
  • Problem solver with strong project management skills and the ability to prioritize and manage multiple priorities
  • Excellent leadership skills with the ability to drive results in a matrix environment
  • Strong communication and presentation skills with the ability to effectively work across the organization and influence outcomes
  • Experience managing partner or vendor relationships helpful
  • Experience developing and managing new products
  • Marketing functional, technical and operational knowledge extremely important
  • Bachelor’s degree required, MBA preferred
  • Some travel may be required
 
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