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Digital Marketing Associate- Commercial Banking

Req #: 170064746
Location: Chicago, IL, US
Job Category: Marketing/Communications
Potential Referral Amount: 0 US Dollar (USD)
 

 

Digital Marketing Associate

JPMorgan Chase & Co.

Commercial Banking – Chicago, IL

Job Summary:

The Commercial Banking Digital Marketing team is hiring a Marketing Automation Associate to join its new Marketing Automation function.  We’re seeking a professional with hands-on experience building, launching and optimizing successful marketing automation programs.  The candidate must have both marketing and technology savvy, helping Commercial Banking translate business objectives into successful multi-channel programs. 

Responsibilities:

•         Serve as strategic advisor for e-mail and marketing automation programs; collaborate with key stakeholders in sales, marketing and business development to conceptualize campaign strategy, requirements and design

•         Mange all aspects of automation programs and execution, including list segmentation, e-mail creation, workflow development, quality assurance, scoring models, reporting and performance optimization (includes A/B testing)

•         Execute daily workload using team’s project collaboration system; partner closely with content and other digital marketing colleagues to build campaign assets

•         Partner with internal data teams as needed to ensure data hygiene, quality and integrity

•         Stay current on industry best practices through external benchmarking and other thought leadership forums; proactively document and share best practices with the broader team

•         Ensure compliance to regulatory requirements and controls such as CAN-SPAM, CASL, etc.

•         Help build and maintain campaign calendars and standardized reports to facilitate collaboration between sales and marketing

 

 

Qualifications:

•         Bachelor’s degree in Marketing, Advertising or related discipline

•         Marketing automation certification preferred but not required

•         Demonstrated knowledge of digital marketing strategies and tactics, preferably in a B2B environment

•         2-4  years work experience in a digital marketing function

•         2-4 years work experience leading successful multi-channel marketing automation programs in an enterprise platform such as Marketo, Oracle Marketing Cloud, Pardot, etc.

•         Ability to work in a highly regulated, fast-paced and matrixed environment

•         Must be flexible and able to reprioritize depending on business needs

•         Excellent listener, strategic thinker and problem solver

•         Superior written and verbal communication skills; strong attention to detail

•         Must be a team player and work well with cross-functional teams

•         Technical skills needed: database management, CSS, basic HTML, marketing automation, Excel, PowerPoint, project management/collaboration tools (E.g. Workfront, Bootcamp, etc.)

 

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