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Asset Management - Marketing - Digital Campaigns - Associate/Vice President

Req #: 180014924
Location: New York, NY, US
Job Category: Asset Management
Potential Referral Amount: 0 US Dollar (USD)
JPMorgan Chase & Co. is one of the world's premier financial institutions, widely respected for its capital strength and global investment expertise. JPMorgan Chase & Co. is a leading global financial services firm with assets of $2.0 trillion and operations in more than 60 countries. The firm is a leader in investment banking, financial services for consumers and businesses, financial transaction processing, asset and wealth management, and private equity. JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and retail clients.
J.P. Morgan Asset Management is the brand name for the asset management business of JPMorgan Chase & Co. J.P. Morgan Asset Management is a leading global investment manager with over $1.2 trillion in assets under management. The Institutional and Funds Management businesses deliver financial expertise and solutions to insurance companies, investment advisers, wire houses, and independent broker-dealers, pension plans of governments, corporations, endowments and foundations worldwide.
J.P. Morgan Asset Management is seeking a talented Digital Campaigns Manager to join the Americas Digital team. The Digital Campaigns Manager will define and deliver superior campaign experiences across our digital properties in order to drive maximum client engagement with our thought-leadership and product messaging.  The role’s focus will be in support of America’s-initiated campaign activity, but will work closely with counterparts globally to ensure leverage, re-use, and best-practices adoption.   The candidate will partner with marketing colleagues across lines of business in Funds, Liquidity, and Institutional, in addition to Brand, Design, UX and Demand Generation.
This individual will be responsible for production of engaging experiences that are aligned with the objectives of each marketing group.  The successful individual will possess a strong understanding of the digital marketing landscape, its mechanics and the metrics that define a successful campaign. This person will also work with digital specialists, senior management, as well as analytics teams in the optimization of these campaign pages. The role requires the ability to translate abstract ideas and translate them into clear direction that can be followed by the development team in order for build. 
The individual should possess strong project management skills and will also need to manage the expectations of their stakeholders effectively.  The individual should be passionate about digital marketing, web development and user experience principles, understanding the many components that deliver an engaging digital experience. 
Responsibilities include:
  • Partner with stakeholders, subject matter experts (SMEs) and the relevant digital teams to deliver engaging digital experiences for various audiences and client segments
  • Design and execute digital campaign experiences working with cross-functional teams to deliver exceptional client engagement across a suite of owned-media properties
  • Collaborate with marketing partners to ensure a seamless and coordinated digital campaign support
  • Define campaign KPIs and leverage campaign analytics to determine success criteria, efficacy and ongoing optimization opportunities
  • Deliver measurable improvements against agreed upon KPIs and define best practices by ongoing measurement and documentation
  • Manage the sourcing and creation of content required to deliver engaging digital campaign experiences
  • Partner with other specialist digital teams for features development, design/UX, content, analytics across digital channels
  • Direct a team of content management specialists that focus on creating, building, and publishing across our digital channels
  • Support strategy definition, supervise the planning and ongoing activities including maintaining the quality and consistency across all digital externally facing properties and communications
  • At least 5 years of digital marketing experience across digital assets
  • Experience in the financial services industry, asset management a plus
  • Knowledge of content management systems, campaign management tools and in general digital marketing technology assets
  • A strong understanding of web programming languages such as  HTML, CSS and Javascript
  • Strong time management and organization skills; able to maintain a high quality of work in a deadline driven environment
  • Proactive with a high level of attention to detail; quick learner who can adapt to changing priorities
  • A strong understanding of best practices and user experience for web design
  • Team player, with a very strong work ethic and high energy level
  • Must demonstrate initiative and ownership of assigned responsibilities
  • Ability to translate technical information and communicate business impact / benefit effectively to non-technical stakeholders
  • Must be able to establish strong relationship with the business and project stakeholders to ensure that business goals are met
  • Excellent communication skills and the ability to interact confidently with all levels of management
  • Prior experience working with Adobe Experience Manager, Adobe Analytics, Google Analytics, SFMC, Marketo a plus
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