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VP Marketing Manager-Search Engine Marketing (SEM)

Req #: 180010860
Location: New York, NY, US
Job Category: Marketing/Communications
Potential Referral Amount: US Dollar (USD)

Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $2.5 trillion and operations worldwide. Chase serves nearly half of America's households with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: 5,200 branches, 16,000 ATMs, mobile, online and by phone. For more information, go to


Marketing and Communications at Chase starts with identifying what our customers truly need—and then finding unique ways to communicate how our products and services can help make their lives better. Marketing and Communications impacts the firm's lines of business through best-in-class strategy and execution. Embraced as an integral part of the business, the organization develops marketing strategies and executes communication strategies that support business needs and goals.

We are looking for an Associate of Search Engine Marketing (SEM) who can lead paid search campaigns, drive strategy, and deliver positive business results and innovative work for our Lines of Business (LOB). He or she will be directing the implementation of search campaigns while also building and expanding our current search capability. This candidate needs to be confident in leading a team but also ready and willing to roll up their sleeves and get the work done. The ideal individual is a technically-minded leader with a passion for online marketing strategy.
This role will report to the Head of Search for the LOB, and is responsible for keeping leadership up to date with team, employee and client developments.
Primary Objectives:
  • Implement a systematic approach to account creation and optimization within the paid search team
  • Act as a strategic leader to the growing PPC team, providing on-boarding, training, career development, mentoring, and high-level strategy for the group
Key Responsibilities
  • Deeply understand, appreciate & influence client business drivers, customer segmentation, and target needs and develop thoughtful and strategic marketing plans and executions
  • Collaborates with Senior Management and direct reports to create and drive against client digital and search strategy
  • Lead search programs by spearheading client initiatives and helping to frame the business to internal team members
  • Inspires and motivates a search team to deliver top-notch work and thought leadership
  • Collaborates with agency partners to drive integrated creative strategies
  • Fosters a successful client relationship resulting in long-term organic growth. Professionally manages client relationship, feedback, direction and expectations
  • Leads the development of SEM strategies with a view on integrating with SEO efforts
  • Oversees all aspects of client search business from concept through execution with attention to quality and detail
  • Accurate financial management of client business from scoping to forecasting and budget reconciliation
  • Delivers effective oral presentations (over the phone and in person) with poise and confidence
  • Is a PowerPoint black belt and creates dependable, organized, and clear communications at all levels and across all departments
  • Demonstrates agility in constructing insightful, meaningful real-time dialogue with clients about the work as well as their business
  • Frames key issues facing the clients and develops recommended approaches
  • Orchestrates partnerships with internal teams to manage priorities, schedules, and deliverables
  • Develop team members by coaching, training and identifying areas for growth

Desired Skills and Experience:
  • Bachelor’s Degree, MBA preferred
  • 5-8 years search experience (agency experience preferred) managing large-scale, CPA driven accounts
  • Proven track record of developing strategy and executing top-notch search campaigns (SEM ) preferable with recognized and respected brands (financial experience a plus)
  • Ability to consistently produce results under pressure in a fast-paced environment both as an individual contributor, and in a team environment
  • Capability with third party tools and technologies DoubleClick Search, BrightEdge
  • Certified by Google AdWords
  • Proficiency in PowerPoint, Word, Excel, and MS Office
  • Exceptional time management and organizational skills
  • Brilliant verbal and written communication skills
  • Demonstrated ability to coach, innovate, and collaborate across groups
  • Committed to quality, service, and efficiency
  • A self-starter and a fast learner
  • Show diplomacy, flexibility, and grace under pressure
  • Excellent interpersonal skills with people at all levels of a business
  • Experience with Google Adwords API and various data management platforms
  • Process and numbers driven with the ability to analyze raw data, draw conclusions and develop actionable recommendations.
Preferred Skills:
  • 1-2 years of experience managing and leading teams required
  • Understanding of HTML
  • Practical hands on experience in social media including blogging and twitter
  • High-level proficiency in Microsoft Office, particularly Excel and PowerPoint
  • Exceptional oral, written and presentation/communication skills
  • Excellent interpersonal skills, and eagerness to work as member of a team
  • McKinsey presentation skills a plus
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