Marketing and Communications at Chase starts with identifying what our customers truly need—and then finding unique ways to communicate how our products and services can help make their lives better. Marketing and Communications impacts the firm's lines of business through best-in-class strategy and execution. Embraced as an integral part of the business, the organization develops marketing strategies and executes communication strategies that support business needs and goals.
The Chase Marketing and Customer Analytics team is a center of excellence for marketers across the bank to analyze and optimize marketing programs, and to drive a great experience for our customers. The team provides specialized skills in big data, business intelligence, web analytics, program analysis and optimization for all lines of business (card, deposits, investments, mortgage), media types (paid, owned & earned) and marketing channels (video, display, search, affiliate, mobile, email and social). We leverage industry leading tools, processes and skills to convert analytics and insights into value for the business and our customers.
As a member of the Customer Personalization Analytics team, you will be a key participant in transforming digital marketing on our owned platforms (chase.com, mobile, and app) to a personalized, customer centric model. This will require you to understand how our platforms operate today, the vision for the future, and our journey to get there. Your expertise and insights will drive forward marketing plans, test & learn agendas and digital marketing efficiency for Chase. You will partner with marketers across the firm to help them accomplish their business goals through your deep understanding of digital analytics and optimization.
Success in this role requires a strong foundation in data and analysis skills coupled with a proven ability to translate insights into actionable recommendations. You will need to have a deep, tactical understanding of digital analytics, platforms, tagging, and testing. Building relationships within the broader analytics community, digital execution, and marketing will be key. This position will require you to engage with a wide variety of partners to socialize and move forward the Personalization program. You will need to think beyond the raw data, understand the business context, and surface opportunities. This is an individual contributor role, but you will be expected to establish and maintain effective relationships with business partners and peers.
Media & Marketing Optimization
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JPMorgan Chase is an equal opportunity and affirmative action employer Disability/Veteran.