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Executive Director – Cross-Partner Strategy Card Services

Req #: 180010753
Location: Wilmington, DE, US
Job Category: Marketing/Communications
Potential Referral Amount: 0 US Dollar (USD)
JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $2.6 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small business, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Information about JPMorgan Chase & Co. is available at
The Executive Director of Cross-Partner Strategy will develop marketing solutions across Partners to drive portfolio engagement and improve customer experience and create value to improve satisfaction, engagement and retention.  This individual  will collaborate with the COE’s and the co-brand GMs to develop strategies and customized, targeted programs that can be leveraged across partners utilizing card behavior and partner triggers to maximize results.  The Executive Director will also develop cross-partner engagement events/activities to engage our Partners and drive loyalty to Chase. 
The Director will collaborate with the GMs and COEs to identify channel and technological solutions opportunities to further integrate into partner and Chase channels to drive portfolio engagement.  Additionally, they will consider cross-partner requirements and integrated solutions that minimize the customization requirements and complexity for each Partner. The Director will also be the lead the coordination of revenue and reengineering efforts across the partner teams. The Director will serve as Partner representative on key firm-wide strategic marketing development projects.  Additionally, the Director will be responsible for managing Partner meeting routines to ensure communication of firm-wide strategic projects to the Partner team.     
Description of Responsibilities:
  • Coordinate with leaders across Partner Business Units, COEs, Risk, Finance, and Operations on cross-partner strategic initiatives creating value and loyalty maximizing engagement
  • Develop new cross-partner engagement campaigns that utilize card and partner data to create targeted campaigns to maximize revenue
  • Build requirements for Partner with COEs to ensure partner needs are represented in portfolio strategy, customer experience strategy, testing, and investment decisions
  • Lead  cross-functional change to drive card satisfaction and portfolio growth through targeted offers and redemption campaigns that align with Partner Business Unit objectives
  • Provide both strategic and tactical input for key business decisions within Portfolio marketing
  • Close coordination with analytical resources to develop cross partner  customizations requirements to minimize resource requirements but customization to achieve superior program results
  • Lead strong Controls monitoring and audit readiness across Partner BU
  • Lead cross-partner initiatives with an understanding and sensitivity of confidentiality requirements while also seeking to leverage cross partner best practices.

  • 10+ years related experience in a Marketing with P&L management  responsibilities,  preferably in the credit card industry
  • Proven results with regard to driving cardmember engagement, satisfaction, and improving customer experience/efficiency
  • Experience in developing large scale targeted marketing strategies with multiple components
  • Ability to influence cross functional teams in a matrixed environment
  • Foundational controls orientation
  • Strong interpersonal effectiveness with ability to collaborate and work well with all levels of management and across organization
  • Demonstrated ability to influence without authority and drive measurable outcomes
  • Strong analytical skills and ability to manage P&L objectives
  • Articulate a vision and motivate teams to work together to achieve tactical and strategic outcomes;  motivating leader with a strong desire to transform processes
  • Proactive, positive attitude, self starter approach
  • Bachelor’s degree required, MBA preferred
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